I was selected to be part of a new concept for a creative bootcamp hosted by the creative crazies at Naked Na La Vila agency in Brazil. The idea was to bring creatives of all types from around the world to live, question and create ideas together. I was part of the 3rd week group of 20 creative individuals. Each week was a different set of 20 creatives. My group consisted of people from China, Philippines, Colombia, Brazil, USA, and UK.
The objective was this bootcamp was to give life to a specific issue, problem, service or product that was briefed to each group. Our group received a brief to “save the planet” and were tasked to construct a marketing communication campaign to spread the word about this one idea.